Empowering a personal brand with clarity, elegance and purpose.

Independent Project

Personal Branding / Portfolio

ROLE

TYPE - PLATFORM

UX/UI Product Designer

B2C - Web portfolio

TIMELINE

2024

SECTOR

COMPANY

OVERVIEW

This project was a collaboration with the former CEO of Disrup3 to build her personal brand through a digital portfolio that felt bold, trustworthy and uniquely hers.

The mission:

🎨 Design a site that could evolve with her career, showcase her achievements and connect meaningfully with future partners, collaborators or clients.

We weren’t just building a website, we were shaping a professional identity.

IMPACT

🚀 Created a platform that authentically captured her voice and vision.

📈 Elevated her online presence with a strategic and thoughtful user experience.

📬 Generated inbound interest from investors, talent, and partners after launch.

STRATEGY & RESEARCH

Before jumping into pixels, we took a step back to get the big picture right.

Audited best-in-class personal portfolios to define structure and tone.
Analyzed her target audience to shape a narrative that resonates.
Defined key sections: about, case studies, services, testimonials, blog, contact.

🔍 Goal: To find the sweet spot between personal storytelling and professional polish.

ARCHITECTURE & WIREFRAMES

We shaped the site structure to flow naturally, from who she is to what she does.

Designed a clear hierarchy to guide users effortlessly.
Created low-fi wireframes to test layout, priority and calls-to-action.
Ensured the structure adapted beautifully across desktop, tablet and mobile.

☄️ Result: A smooth journey where users intuitively discover her story and work.

VISUAL & UI DESIGN

This is where the brand truly came to life.

Built a modern visual identity with intentional typography and a warm but powerful color palette.
Crafted high-fidelity mockups to define the final experience.
Brought the design to life with subtle motion, hover states and microinteractions.

🎯 Target: A visual tone that felt as confident and unique as her story.

DEVELOPMENT & LAUNCH

Bringing design into code, without losing detail.

Developed a responsive site with smooth transitions and fast load times.
Followed accessibility best practices to ensure inclusivity.
Optimized for SEO and scalability, giving her room to grow and evolve.

💡 Post-launch, we ran usability checks and trained the client to manage and update her content with ease.

WHAT MADE IT WORK

Human-first design: Visitors didn’t just see a resume, they met a person.
Strategic storytelling: The layout mirrored her journey, strengths, and vision.
Future-proof thinking: The site was built to grow with her career, not just showcase the past.

FINAL THOUGHT

This wasn’t just a design project, it was a partnership in building digital trust.

The result is a portfolio that not only looks great, but feels like her 💕

🔗 Want to check it out? Go to brhands.org/es.