Enhancing User-Centric Banking with CaixaBank Payments & Consumer.

🔒 Work under NDA – happy to chat more in conversation.

CaixaBank Payments & Consumer

FinTech / Personal Finance / Banking

ROLE

TYPE - PLATFORM

Product Designer

B2C - Mobile & Web App

TIMELINE

2023 - 2024

SECTOR

COMPANY

OVERVIEW

I joined the CaixaBank Payments & Consumer team to improve and future-proof their financial products through better UX.

My main mission was twofold:

🧠 Make real improvements to the app experience for existing customers.

🌟 Help the company pitch and shape new service models through impactful proposals.

APP EXPERIENCE

My work at CaixaBank Payments & Consumer focused on enhancing the usability, accessibility, and overall customer experience of the app. I collaborated closely with product owners, developers, and accessibility experts to identify friction points and optimize key user journeys, especially those related to contracting financial products, digital payments and boosting consumer activity.

I followed an iterative, user-centered design process:

🕵🏽‍♀️ Conducted user research and persona development to uncover pain points.

📝 Created wireframes and interactive prototypes to explore and validate new flows.

💎 Led testing and iteration cycles to ensure improvements were meaningful and inclusive.

This approach helped streamline critical journeys and made digital banking experiences more intuitive, accessible, and aligned with user needs.

RFOs / RFPs

One of the most exciting aspects of my role was leading the design of RFOs (Request for Offers) and RFPs (Request for Proposals), strategic pitch decks that showcased new digital services, partnerships or internal product opportunities.

I collaborated with cross-functional teams from innovation to business strategy, to understand client goals and co-create tailored solutions, whether for embedded finance, white-labeled payment tools or B2B services.

Some of the most impactful proposals I worked on included:

“Ahorra el Cambio”, an internal savings feature to round up and save spare change.
“Pay Now”, enhancing instant payment experiences within the app.
Single-use card UX, improving secure payment flows for temporary cards.
RFPs for external partners like Mercadona, Gold Car (Renfe) and even Tesla loan products.

I was responsible for:

💡 Structuring the proposal narrative.

🎨 Designing custom UI concepts and interaction mockups.

💎 Crafting visually engaging storylines to win over both internal and external stakeholders.

This work was fast-paced, strategic and highly collaborative, the perfect balance between design thinking and storytelling, with a direct impact on innovation and business development.

TAKEAWAYS

✔️ Cross-functional collaboration isn’t just valuable — it’s essential. The most effective solutions emerged when product, legal, tech and design worked together from day one. Facilitating this alignment was critical to delivering proposals that were not only user-centered but also feasible and aligned with business objectives.

✔️ Design can be a strategic business driver. These RFOs and RFPs weren’t just visuals, they were tools to unlock new revenue streams, win partnerships and influence decision-making at the highest level.

✔️ Speed doesn’t have to sacrifice quality. Working under tight timelines taught me how to move fast without losing clarity, narrative coherence or visual polish. Clear thinking and tight design systems helped me deliver high-impact proposals in record time.

🔒 Due to NDA restrictions, I can’t share detailed screens publicly, but I’m happy to walk you through the process, flows and design decisions in a conversation.