We focused on clarity, simplicity, and credibility, making sure users could find what they needed quickly, while giving Mutter Ventures a bold, modern visual identity that set them apart in a crowded industry.

Here’s how we approached it:

👀 Understanding the Audience

We identified two main user groups:

• Investors looking for high-potential companies.

• Entrepreneurs interested in building startups with Mutter Ventures.

Both were short on time and looking for clear, trustworthy signals. I conducted interviews and competitor research to understand their priorities, behaviors and expectations.

🎯 Structuring the Experience

I reworked the information architecture to create a clear, scalable structure. We used logical navigation paths, clear sectioning and strong visual hierarchy to make every page feel intentional — not cluttered.

💡 Bringing the Brand to Life

The new visual design took cues from Mutter’s bold, forward-thinking ethos. The graphic design team introduced a refined color palette, modern typography and custom layouts that adapted beautifully across devices. We emphasized credibility through real project stories and results.

🌟 Streamlining the Message

Instead of technical jargon, we focused on what matters: the “why.” What Mutter does. Why it matters. Who it helps. What makes them different. The content was reworked to feel more human, direct and benefit-driven.

🚀 Launch, Learn, Improve

Once launched, we used analytics and user feedback to identify friction points and opportunities. I set up lightweight usability tracking to keep improving the experience post-launch.