A colorful gateway into a metaverse game designed to make kids fall in love with learning.

Spikeland

Gaming / VR

ROLE

TYPE - PLATFORM

UX/UI Designer

B2C - Landing page

TIMELINE

2023

SECTOR

COMPANY

OVERVIEW

Spikelands is a vibrant VR game where children explore, interact, and learn in an immersive metaverse world.

I was brought in to design its landing page, an exciting first touchpoint to spark curiosity and drive downloads.

🔍 The goal: create a playful, kid-friendly interface that also gives parents confidence in the game's educational value.

ROLE

🎨 Visual Direction.

💎 Interaction Design.

🛠️ Responsive Design.

IMPACT

✔️ Crafted a landing page that reflects the joyful energy of the game while clearly communicating its value to parents and caregivers.

✔️ Built a high-converting layout with targeted CTAs for quick access to App Store, Google Play, and game demos.

✔️ Balanced fun and functionality—keeping it visually delightful for kids, and informative for adults.

APPROACH

🧠 Understanding Our Audience

We weren’t just designing for kids, we were designing for two audiences at once: curious children and cautious parents. I ran a quick research sprint focused on what captures kids' attention and what reassures adults.

🔍 Key insight: Bright visuals and interactive content pull kids in; clear messaging and educational benefits win over parents.

🚀 Purpose & Messaging

The landing page had one job: spark excitement and make downloading effortless.

🌈 Visual Language

To make the page feel like a doorway into Spikelands itself, we infused it with:

A bold, playful color palette.
Character illustrations from the game.
Gameplay footage and animation loops.
Smooth micro-interactions for scrolls and hovers.

🎯Conversion-First Layout

We placed three clear CTAs above the fold:

Download on iPhone.
Get it on Google Play.
Watch the demo.

Each CTA is repeated throughout the page to make sure no one misses a chance to jump in.

OUTCOME

The final design delivered on all fronts: vibrant, intuitive, and high-converting. It introduced Spikelands with the same spirit of fun and learning that makes the game special.

🔗 Want to check it out? Go to https://spikeland.io/