Helping professionals navigate reskilling and upskilling with clarity and confidence.

UpGrowz

EdTech / Career Development / Lifelong Learning

ROLE

TYPE - PLATFORM

UX/UI Designer

B2B/B2C - Website

TIMELINE

2021

SECTOR

COMPANY

OVERVIEW

While completing my final project at Ironhack, I had the opportunity to work directly with UpGrowz, a startup focused on helping people reskill or upskill effectively.

What started as a capstone turned into a real collaboration, after the program, they reached out to continue working together on their MVP.

CHALLENGE

In a world where job markets evolve faster than ever, finding the right course can feel overwhelming.

UpGrowz wanted to simplify this, by creating a comparator platform that empowers users to discover, compare, and choose educational paths based on their unique goals and preferences.

🌟 Our north star?

Build a solution that makes complex decisions feel simple, human, and actionable.

MY ROLE

🧠 Led user research and stakeholder workshops to align product goals with user needs.

💡 Translated research insights into actionable UX strategies and product priorities.

🎨 Designed wireframes, interactive prototypes, and conducted usability testing for the MVP.

DISCOVERY & RESEARCH

Before jumping into wireframes or features, we needed to understand the people we were designing for. I led a series of user interviews, surveys, and stakeholder alignment sessions to uncover:

What are people struggling with when choosing courses?
What motivates someone to reskill or upskill?
What would make them trust a comparator tool?

We mapped these insights into personas, like Marta, a marketing professional looking to break into UX design, and Alex, a logistics manager needing a flexible program to transition into tech.

DEFINING THE EXPERIENCE

From our research, we identified key features users needed most:

🥷🏽 For users:

Smart Search: A clean, intuitive search bar to find courses quickly.
Dynamic Filters: Course type, price, duration, level, location, and format.
Side-by-Side Comparisons: Course content, learning outcomes, price, certifications — all in one view.
User Reviews & Ratings: Real feedback to guide decisions.
Course Alerts: Notifications for new relevant programs.

We also gathered data points that users wanted to see at a glance: accreditation, job placement rates, payment plans, and peer opinions.

WIREFRAMING & PROTOTYPING

Once we defined the architecture, we moved into low-fidelity wireframes to map the user flows, from first search to course sign-up. We iterated rapidly based on team feedback, ensuring we balanced simplicity with robustness.

When ready, we translated these into interactive high-fidelity prototypes using Figma.

The UI followed a clean, modern aesthetic, designed to feel trustworthy, empowering, and approachable.

USABILITY TESTING

We tested early with potential users and got clear signals on what worked, and what didn’t.

“I love that I can compare things side by side. It feels like I’m making a smarter decision.”
“Can I save the courses to review later?” (Feature added ✅)

These sessions helped us streamline the navigation, improve content hierarchy, and simplify the language used throughout.

OUTCOME

UpGrowz walked away with a solid MVP prototype ready for development, one grounded in user insights and tested interaction patterns.

The experience led to a continued collaboration where I supported their product team post-launch.

This project reminded me how empowering good UX can be, especially when it helps people make big life decisions with clarity and confidence.

🔗 Want to see more?

Let’s talk — or visit upgrowz.com