A friendly, accessible e-Learning app for lifelong learners.

UpGrowz

EdTech / E-Learning / Upskilling / Personal Growth

ROLE

TYPE - PLATFORM

UX/UI Designer

B2C - Mobile App

TIMELINE

2021

SECTOR

COMPANY

OVERVIEW

Wise Me Up! is a mobile-first e-learning platform designed to help people learn anything, anytime, from anywhere.

🔍 The goal? To make upskilling and personal growth feel accessible, intuitive, and a little bit more human.

This was my capstone project during UX/UI design training, where I led the research and design of a complete prototype, from initial user interviews to high-fidelity visuals.

The platform evolved from a simple concept into a robust learning ecosystem, with content discovery, progress tracking, and quiz-based learning at its core.

MY ROLE

🧠 Role: UX/UI Designer.

⏰ Timeline: 1 weeks.

👩🏽‍🎓 Project type: Academic project.

📱 Platform: Mobile.

PROBLEM

Learning online can feel overwhelming.

Most e-learning platforms either bombard users with options or require a steep learning curve themselves. For time-strapped learners, the experience often feels more stressful than supportive.

So I asked:

💭 What would it look like to design an e-learning experience that actually feels learnable?

DISCOVERY & RESEARCH

I kicked off the project with qualitative interviews and secondary research. I wanted to understand not just how people were learning, but also why and where the experience was breaking down.

💡 Key insights:

Learners feel overwhelmed by choice and unsure about where to start.
Many users crave more structure—but not rigidity—in their learning journeys.
Progress tracking and feedback loops (quizzes, checkpoints) help learners stay motivated.
Flexibility (mobile access, asynchronous content) is essential.

This research helped define a clear user need: a platform that balances guidance with autonomy.

DEFINING THE USER FLOW

With clarity around our learners, I mapped out the full end-to-end journey—from onboarding to course selection, from active learning to goal completion.

The core user flows I prioritized:

Discovering personalized content through interests and goals.
Tracking progress and continuing where you left off.
Micro-assessments after lessons to reinforce retention.

STRUCTURING THE EXPERIENCE

Using these flows, I built a solid information architecture to keep content cleanly categorized and easily navigable—without overwhelming the user. The app grouped content into:

Quick Lessons (bite-sized learning).
Deep Dives (longer-form video or article modules).
Practice Quizzes and Assignments.
Personal Dashboards with visual progress tracking.

VISUAL DESIGN

The UI needed to feel approachable and motivating, think warm, not clinical. I opted for:

A calming color palette with soft greens and warm neutrals
Rounded, tactile buttons for a mobile-friendly touch experience
Clean typography for readability on-the-go
Simple illustrations to reduce cognitive load and guide the user visually

Accessibility was baked into every step: clear contrast ratios, readable fonts, and intuitive tap targets ensured the design worked for real-life learners.

TESTING & ITERATION

I created a clickable prototype in Figma and tested it with a group of learners across age groups and experience levels. Their feedback helped refine core elements like:

Simplifying the onboarding to get users learning faster
Adding visual cues for quiz difficulty levels
Reworking progress indicators to feel more rewarding and less “gamified”

OUTCOME

The final prototype was well-received by both users and instructors. It was praised for being:

“Easy to follow without feeling childish”
“Clear and calming to use”
“Way better than [redacted platform] in showing what I’ve actually accomplished”

💡 Fun fact: after presenting this project, I was approached by a real education startup interested in expanding the concept—a nice surprise for a student case study!

WHAT I LEARNED

This project deepened my belief that good design is emotional as well as functional.

Wise Me Up! wasn’t just about elegant flows or stylish screens, it was about respecting the learner's time, energy, and desire to grow. That mindset continues to guide my design approach today.